Andreas Pihlström

A Swedish geek with a passion for design, human behavior, and technology.

Jan 24, 2012

This is

It sure has been a great (but some how hectic) start of the new year. In this post, I'll try to summarize why I developed and the response the project has gained so far.

To start with, in late November 2011 I tried to find a decent platform for me to showcase and express my daily brain activity. I wanted a simple writing tool. After a couple of days of research, I found quite a few online services, tools and open source projects that were more or less easy to use and to understand, but also challenging because the majority of them fell on poor UI design or not customizable at all. I didn't want to limit myself with picking any of them, so I collected what I thought were the best features and built my own service; is not social. is not automatic. is not limited.

Not social

Many of the online blogging platforms out there are based on followers and who to follow. They’re used as an inspirational resource where you expect to get things to look at, things to read, and things to rate.

With you’re not able to re-blog, follow someone (except the RSS feeds), nor get a phat number of followers.

Not automatic

Posts are not published automatically. When you’re satisfied with your post, you have to manually go to the admin panel and hit the big "Synchronize" button for your posts to be displayed on the blog. I believe that this makes every piece of publication on more thoughtful than on other blogging platforms.

Not limited

Use your favorite text editor. Use your favorite device. You own your written words and you control when to publish or remove a post and they’re also backed up in the beautiful cloud, thanks to Dropbox.

Working with is dead simple because it’s based on the Dropbox API and not limited to it’s own infrastructure. For instance, Dropbox keeps a one-month history of your work and any changes can be undone, and files can be undeleted.

What is the response? is young, very young. It has been public since January 1st 2012. Now, 24 days later there are 4.051 blogs up and running, 8,262 blog posts, 182,363 page views and a total of 37,550 unique visitors. This is of course thanks to all the great publicity around the net.

Swiss Miss
Addictive Tips
10,000 Words

…among many more articles, tweets, G+ and Facebook broadcasts.

Today, is under heavy development and thanks to everyone’s feedback, the project is getting stronger and better every day. Even though I do everything myself.

Thank you and let the project begin.